Brighton Pavilion MP Sian Berry becomes patron of Music Venue Trust

February 13th 2025 – Music Venue Trust (MVT), the charity that represents hundreds of UK grassroots music venues (GMVs), has announced six new patrons – including Brighton Pavilion MP Sian Berry – who will become the organisation’s latest high profile supporters and advocates. Sian Berry joins a growing list of high-profile supporters for the charity which works to protect, secure and improve the UK’s Grassroots Music Venues. Musicians including Sir Paul McCartney, Coldplay, Enter Shikari, Frank Turner and Catherine Anne Davies, broadcasters including Steve Lamacq MBE and Gemma Bradley, and patrons from industry and politics including Sony Music’s Jason Iley, John Whittingdale MP and Kerry McCarthy MP have already demonstrated their commitment to saving and protecting GMVs. See the full list HERE.

The list of patrons includes 14 other notable figures from the music industry.

The Importance of GMVs in the Music Industry

The music industry is a complex and ever-evolving field, with various stakeholders and players contributing to its growth and success. One crucial aspect of this industry is the role of GMVs, or Gig Masters, who play a vital part in shaping the music landscape.

What are GMVs?

They gave me a platform to play my music and connect with my audience in a way that I couldn’t have done in a big venue. I think that’s really important for any artist, especially for those who are just starting out. ’

The Power of Grassroots Venues

Grassroots venues have been a cornerstone of the music industry for decades, providing a platform for emerging artists to showcase their talents and connect with their audience. These intimate settings have played a significant role in launching the careers of numerous musicians, including Kate Nash, who credits her grassroots roots for her success.

The Benefits of Grassroots Venues

Intimacy and Connection: Grassroots venues offer a unique opportunity for artists to connect with their audience in a more personal and intimate setting. This allows for a deeper understanding of the audience’s preferences and feedback, which can be invaluable for an artist’s growth. Cost-Effective: Grassroots venues are often more affordable for artists, allowing them to focus on their craft rather than worrying about the financial burden of large-scale productions. Community Building: Grassroots venues foster a sense of community among attendees, creating a shared experience that can lead to lasting connections and a loyal fan base. ### The Impact on Emerging Artists**

The Impact on Emerging Artists

Breaking into the Industry: Grassroots venues provide a vital stepping stone for emerging artists to gain exposure and build a following.

The Music Venues Alliance: A Voice for the Industry

The Music Venues Alliance (MVA) is a trade association that represents the interests of music venues across the United States. With over 810 members, the MVA is a powerful voice for the music venue industry, advocating for the rights and interests of its members.

The Importance of Music Venues

Music venues are the lifeblood of the music industry, providing a platform for artists to perform and for fans to experience live music. They are also a significant source of employment, with over 30,000 people working in the GMV community. The MVA recognizes the importance of music venues and works tirelessly to promote their value and importance.

Key Statistics

Over 30,000 people are employed in the GMV community. Music venues generate over $5 billion in annual revenue. The MVA represents over 810 members, including small, medium, and large venues. ### The Challenges Facing Music Venues*

The Challenges Facing Music Venues

Despite their importance, music venues face numerous challenges, including:

Rising costs and increasing competition from online streaming services. Decreasing government support and funding for music venues. Growing concerns about safety and security. #### The Impact of COVID-19*

The Impact of COVID-19

The COVID-19 pandemic has had a devastating impact on the music venue industry, with many venues forced to close or significantly reduce their operations. The MVA has been at the forefront of the response to the pandemic, working with government agencies and other stakeholders to provide support and guidance to its members.

The MVA’s Advocacy Efforts

The MVA is committed to advocating for the rights and interests of its members, working to address the challenges facing the music venue industry.

This drastic change is attributed to the decline of the traditional touring model.

The Decline of the Traditional Touring Model

The traditional touring model, which was once the backbone of the UK music industry, has been in decline for several years. This model, which involved touring bands from city to city, was a key factor in the success of many iconic bands and artists. However, with the rise of digital music and the changing tastes of the music industry, this model has become less viable.

Key Factors Contributing to the Decline

The rise of digital music platforms, such as streaming services and social media, has changed the way people consume music. The increasing cost of touring, including transportation, accommodation, and equipment costs, has made it less feasible for bands to tour extensively. The decline of the traditional record label model, which provided financial support to bands, has also contributed to the decline of the touring model. ## The Impact on the Music Industry*

The Impact on the Music Industry

The decline of the traditional touring model has had a significant impact on the music industry.

The Importance of Grassroots Music Venues

Grassroots music venues are the backbone of Scotland’s vibrant music scene. They offer a platform for emerging artists to showcase their talents, while also providing a space for established acts to perform and connect with fans. These venues are often small, independent, and community-driven, which makes them uniquely valuable to the music ecosystem.

Key Characteristics of Grassroots Music Venues

Community-driven: Grassroots music venues are often run by passionate individuals who are deeply invested in the local music scene. Independent: These venues are typically small and self-sufficient, relying on local support and funding to operate. Vibrant atmosphere: Grassroots music venues are known for their lively and eclectic atmosphere, which reflects the diversity of the local community.

The Importance of Grassroots Venues in the UK Music Scene

The UK music scene is a vibrant and diverse ecosystem, with a rich history of nurturing emerging talent and fostering creativity. At the heart of this ecosystem are small, grassroots venues, which play a crucial role in shaping the music landscape.