Supporting the growth of the music industry in NSW through a 10-year plan.
The strategy aims to support the growth of the music industry in NSW, with a focus on contemporary music.
The NSW Government’s Contemporary Music Strategy
The NSW Government has released its first statewide Contemporary Music Strategy, a 10-year plan aimed at supporting the growth of the music industry in New South Wales. The strategy includes a range of initiatives and policies designed to promote and develop the contemporary music scene in the state.
Key Components of the Strategy
The strategy includes several key components, including:
The Importance of Contemporary Music
Contemporary music is a vital part of the music industry, with a wide range of genres and styles that appeal to diverse audiences.
Long-term commitments to sustainability and supporting the development of new music creators are also essential. Key to the strategy is the recognition of the importance of First Nations music in the country’s cultural heritage. The Australian government’s position on the topic of Indigenous recognition has been a source of tension and debate in recent years. However, the strategy aims to provide a positive and collaborative approach to the issue, working with Indigenous music artists and communities to promote and support their work. In order to achieve its goals, the strategy will require a number of key elements. These include:
The First Pillar: Prioritising First Nations Music
The NSW Government has launched a new strategy to support the live music industry in the state. The strategy, which is part of the NSW Government’s broader economic development plan, aims to boost the sector’s economic output and create jobs.
The $250 Minimum Fee for Musicians: A New Standard for Government-Funded Events
The music industry has long been a cornerstone of entertainment and culture, providing a platform for artists to express themselves and connect with audiences worldwide. However, the industry has faced numerous challenges in recent years, including the rise of streaming services and changing consumer habits. To address these challenges and ensure the sustainability of the industry, governments have begun to take a more active role in supporting musicians and music events. One of the key initiatives aimed at supporting the music industry is the introduction of a minimum fee for musicians performing at government-funded commercial events. This fee, which stands at $250, is part of the first pillar of a broader strategy to ‘future-proof the industry’. The goal of this strategy is to ensure that the music industry remains relevant and sustainable in the face of changing market conditions.
The First Pillar: Setting the Standard for Government-Funded Events
The introduction of the $250 minimum fee for musicians is part of the first pillar of this strategy. This pillar sets the standard for all government-funded commercial events, ensuring that musicians are fairly compensated for their work.
Most courses focus on specific areas of music, such as jazz, classical, or popular music, and often lack the breadth and depth required to provide a comprehensive understanding of the music industry as a whole.
The Limitations of Tertiary Music Courses
Tertiary music courses often prioritize specialized knowledge over a broad understanding of the music industry. This can lead to students graduating with a deep understanding of their chosen area of music, but lacking the skills and knowledge to navigate the broader industry. Examples of this include courses that focus solely on jazz, classical, or popular music, without providing any context or understanding of the industry as a whole. These courses may also neglect to cover essential topics such as music business, marketing, and production, which are crucial for a student’s future career in the industry.*
The Importance of Interdisciplinary Approaches
To provide a comprehensive understanding of the music industry, tertiary music courses should adopt an interdisciplinary approach. This involves incorporating courses and modules that cover a range of topics, including music business, marketing, production, and more. An interdisciplinary approach can help students develop a broader understanding of the industry, and prepare them for a wide range of careers in music. By covering a range of topics, students can gain a deeper understanding of the music industry and its many complexities.*
Implementing Interdisciplinary Courses
Implementing interdisciplinary courses can be achieved through a variety of means, including:
The Benefits of Interdisciplinary Courses
Implementing interdisciplinary courses can have a range of benefits for students and the music industry as a whole.
The Importance of Audience Growth
Growing audiences is crucial for the success of any organization, including the NSW Government. A larger audience base can lead to increased engagement, improved brand awareness, and ultimately, more effective communication. However, the NSW Government’s vision to expand international markets is still in its early stages, and it’s essential to understand the importance of audience growth in this context.
Understanding the Benefits of Audience Growth
The Role of Research and Data Collection
To achieve its vision of expanding international markets, the NSW Government will need to rely on research and data collection to build insights and knowledge. This will involve:
The Challenges of Audience Growth
While growing audiences is crucial for the NSW Government’s success, it’s not without its challenges. Some of the key challenges include:
This investment will support the growth of music festivals, concerts, and other live music events in the NSW region. Music tourism campaigns will be used to promote the region’s music scene and attract new visitors to the area.
Music Festivals and Concerts
The NSW Government is committed to investing in the growth of music festivals and concerts in the region. This investment will support the development of new festivals and the expansion of existing ones. The government will also provide funding for the creation of new music venues and the renovation of existing ones. Key highlights of the music festival and concert investment: + $103 million investment by 2034 + Support for the development of new festivals and the expansion of existing ones + Funding for the creation of new music venues and the renovation of existing ones
Music Tourism Campaigns
The NSW Government will also be launching music tourism campaigns to promote the region’s music scene and attract new visitors to the area.
The strategy also aims to increase the number of music festivals and events in the state by 50% over the next five years. The strategy also seeks to increase the number of music industry jobs in the state by 20% over the next five years.
The Music Industry Growth Strategy
Overview
The music industry growth strategy is a comprehensive plan aimed at boosting the economic contribution of contemporary music to the state.