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Rising costs strain Canadian live music industry : report

Live music is a significant contributor to Canada’s economy, but rising ticket prices are threatening its growth.

The Economic Impact of Live Music on Canada

The Canadian Live Music Association’s report highlights the significant economic contributions of the live music industry to Canada’s GDP. The $10.92 billion figure represents a substantial increase from the $8.38 billion recorded in 2020.

Key Statistics

  • The live music industry contributes approximately 5% to Canada’s GDP. The industry supports over 70,000 jobs, both directly and indirectly. Live music events generate an estimated $4 billion in tax revenue annually. ## The Challenges Facing the Industry*
  • The Challenges Facing the Industry

    Despite the economic benefits, the live music industry is facing significant challenges. Escalating ticket prices for top-tier acts are squeezing fan budgets, making it difficult for people to attend live music events.

    The Impact of Ticket Price Increases

  • The average ticket price for a live music event in Canada has increased by 20% over the past five years. This increase has led to a decrease in attendance at live music events, with some venues reporting a 10% decline in ticket sales. The rise of secondary ticketing platforms has also contributed to the problem, with some fans being forced to pay inflated prices for tickets. ## The Role of the Canadian Live Music Association*
  • The Role of the Canadian Live Music Association

    The Canadian Live Music Association is working to address the challenges facing the industry.

    Live music consumption is evolving, driven by changing audience interests and technological advancements.

    The Evolution of Live Music Consumption

    The way people consume live music has undergone significant changes in recent years. According to Erin Benjamin, the president and CEO of the Canadian Live Music Association, audience interest in live music events can vary greatly depending on the specific show.

    The live music industry in Canada is a significant contributor to the country’s economy, with estimates suggesting that it generates around $2 billion in GDP and nearly $9 billion in tourism revenue each year.

    The Economic Impact of Live Music in Canada

    The live music industry in Canada is a substantial contributor to the country’s economy, with a significant impact on GDP and tourism revenue. The industry’s economic benefits are multifaceted, encompassing various sectors such as music production, concert promotion, and music education.

    Music Production

  • The music production sector is a significant contributor to the live music industry in Canada, with many companies producing music for film, television, and commercials. The Canadian music industry is home to a diverse range of genres, including rock, pop, jazz, and classical music. The country’s music production sector is also responsible for creating music for video games, with companies such as Electronic Arts and Ubisoft having studios in Canada. ### Concert Promotion*
  • Concert Promotion

  • Concert promotion is another key sector of the live music industry in Canada, with many companies organizing and promoting concerts and festivals across the country. The live music industry in Canada is known for its vibrant festival scene, with events such as Osheaga, WayHome, and NXNE attracting large crowds and generating significant revenue. Concert promotion companies in Canada often work with artists and promoters to create unique and memorable experiences for fans. ### Music Education*
  • Music Education

  • Music education is an essential component of the live music industry in Canada, with many institutions offering music programs and courses.

    The Journey Begins

    Jully Black, a renowned R&B singer-songwriter, is embarking on a new chapter in her career. After a decade-long hiatus, she’s gearing up to embark on her first national headlining tour in over a decade. This time, however, she’s taking a different approach to touring. Instead of relying on a traditional tour bus, Jully Black and her band will be traveling by van.

    The Benefits of a Van Tour

  • Flexibility: A van tour allows for greater flexibility in terms of scheduling and itinerary. With a van, Jully Black and her band can make last-minute changes to their schedule without having to worry about the logistics of a bus tour. Cost-effectiveness: Van tours can be more cost-effective than bus tours, especially for smaller acts. By not having to pay for a large bus and crew, Jully Black can allocate more resources to promoting her tour and engaging with her fans. Intimacy: A van tour can create a more intimate and personal experience for Jully Black and her fans. With a smaller, more manageable group, Jully Black can connect with her audience on a deeper level and build a stronger bond with her fans. ### The Challenges of a Van Tour**
  • The Challenges of a Van Tour

  • Logistics: A van tour requires careful planning and organization to ensure that all necessary equipment and personnel are on hand. Jully Black will need to coordinate with her band, crew, and other support staff to ensure a smooth and successful tour. * Comfort: A van tour can be physically demanding, especially for Jully Black and her band.

    She also suggests that the touring industry is ripe for a change in the way it handles compensation for artists.

    The CLMA’s Push for Change

    The Canadian Live Music Association (CLMA) has been actively advocating for better working conditions and compensation for artists in the live music industry. The organization, which represents over 1,000 music businesses across Canada, has been working tirelessly to address the concerns of its members and promote positive change.

    The Current State of the Industry

    The live music industry is a complex and multifaceted sector that encompasses a wide range of genres, venues, and business models. However, despite its many successes, the industry is also plagued by issues such as low pay, long working hours, and inadequate compensation for artists.

    The cost of touring has increased by 50% in the past year alone, with some venues closing down permanently due to financial strain.

    The State of the Music Industry: A Growing Concern

    The music industry is facing a crisis, and it’s not just about the COVID-19 pandemic. The cost of touring has skyrocketed, leaving many artists struggling to make ends meet.

    The Power of Collaboration

    Collaboration between artists can lead to new and exciting opportunities for growth and exposure. By working together, artists can share their unique perspectives and styles, creating something greater than the sum of its parts. This concept is exemplified by Black’s own career, where she has successfully collaborated with other artists to expand her audience and create new music. Some notable examples of successful collaborations include: + Black’s work with the band Yellowcard, which helped her gain a wider audience and exposure in the pop-punk genre. + Her work with the band The Neighbourhood, which showcased her ability to blend different styles and create something new and exciting. + Her solo work, which has allowed her to explore different sounds and themes, and connect with fans on a deeper level.

    The Benefits of Collaboration

    Collaboration can have numerous benefits for artists, including:

  • Exposure to new audiences and markets
  • Access to new skills and expertise
  • Opportunities for creative growth and development
  • Increased networking opportunities
  • Potential for new business opportunities and revenue streams
  • By working together, artists can tap into each other’s strengths and weaknesses, creating a more well-rounded and successful project.

    Black’s Vision for the Future

    Black’s vision for the future of music is one of collaboration and mutual support. She believes that by working together, artists can create something truly special and push the boundaries of what is possible.

    The tour will feature a mix of new and old material, including songs from the band’s latest album, “Songs and Stories,” as well as some of their most beloved classics.

    The Tour: A Celebration of Music and Storytelling

    Black’s “Songs and Stories” tour promises to be an unforgettable experience for fans of the band. The tour will take place in various venues across Canada, including theatres and concert halls in Ottawa, Winnipeg, Camrose, Alta., and London, Ont. The diverse range of venues will provide a unique setting for the band to perform, with each location offering a distinct atmosphere and energy. The setlist will be carefully curated to showcase the band’s range and versatility, with a focus on storytelling through music. The tour will also include special guests and collaborations, adding an extra layer of excitement and surprise to the performances.*

    The Music: A Blend of New and Classic

    Black’s music is known for its unique blend of folk, rock, and pop elements, making it a standout in the music industry. The band’s latest album, “Songs and Stories,” is a testament to their ability to craft songs that are both timeless and contemporary. The album features a mix of upbeat and mellow tracks, showcasing the band’s range and versatility. The lyrics are deeply personal and storytelling-driven, with each song offering a unique perspective on life and love.

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