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William Morris Envisions India’S Concert Market Boom!

India’s Emerging Music Scene

India’s music scene has been growing rapidly over the past decade, with a diverse range of genres and artists gaining popularity worldwide.

The country’s young population, with over 65% of its citizens under the age of 35, is driving this demand.

  • The country’s young population, with over 65% of its citizens under the age of 35, is driving the demand for live music.
  • Rapid economic growth, which has led to an increase in disposable income and a growing middle class, is also contributing to the growth of the live concert scene.
  • The rise of social media platforms, such as Instagram and TikTok, has made it easier for artists to promote their live shows and connect with their fans.The Benefits of Live Concerts

    • Live concerts offer a unique experience that cannot be replicated by pre-recorded music.

    The event, which took place in 2019, featured performances by top artists such as The Chainsmokers and Khalid. The event drew in a massive crowd of over 100,000 people, with attendees coming from all over the world.

  • Increased disposable income: As the Indian economy has grown, more people have the disposable income to attend live music events.
  • Growing demand for entertainment: The Indian entertainment industry has grown significantly, with more people seeking out live music events as a form of entertainment.
  • Improved infrastructure: The development of better infrastructure, such as concert venues and transportation systems, has made it easier for people to attend live music events.Examples of Successful Live Music Events

    • Several live music events have been successful in India, including:

  • Lollapalooza Mumbai: This event, which took place in 2019, featured performances by top artists such as The Chainsmokers and Khalid.
  • Sunburn Festival: This festival, which takes place in Goa, features performances by top artists from around the world. The festival has become a major tourist attraction, with attendees coming from all over the world to experience the music and culture.
  • NH7 Weekender: This festival, which takes place in various locations across India, features performances by top artists from around the world.

    These cities are not only hubs for business and commerce but also have a rich cultural heritage that is reflected in their music scene.

    The live music scene in India has experienced a significant surge in recent years, with cities like Gurgaon, Chandigarh, Jaipur, Kolkata, Shillong, Guwahati, Hyderabad, Chennai, Kochi, Pune, and Indore emerging as major live music destinations.Key Factors Contributing to the Growth of Live Music

    Several factors have contributed to the growth of live music in these cities.

    Indian Artists on the Rise

    WME is actively scouting and promoting Indian artists to break into the global market.

    The Rise of Indian Music

    The Indian music industry has experienced significant growth in recent years, driven by the increasing popularity of Bollywood music and the rise of digital platforms.

    Further details on this topic will be provided shortly.

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