Live music boosts local economies with significant job creation and increased property values.

The report also highlights the economic benefits of live music to local communities, including job creation and increased property values.

The Economic Impact of Live Music in Canada

A Growing Industry

The live music scene in Canada has experienced significant growth in recent years, with the number of live music events increasing by 15% annually. This growth has led to a substantial economic impact, with the live music industry contributing to the country’s GDP.

Economic Contributions

The report estimates that Canada’s live music companies contributed $2 billion to GDP. This contribution is significant, considering the industry’s relatively small size compared to other sectors.

The Journey Begins

Jully Black, a name synonymous with soulful R&B, has been a staple in the music industry for over two decades. With a career spanning multiple genres, including R&B, pop, and rock, Jully Black has proven herself to be a versatile and talented artist. Her latest endeavor, a national headlining tour, marks a significant milestone in her career, as it’s been over a decade since she’s embarked on a tour of this magnitude.

The Unconventional Approach

This time around, Jully Black has taken an unconventional approach to touring. Instead of relying on a traditional tour bus, she’s opted to travel by van. This decision is not only a reflection of her independent spirit but also a nod to her desire to connect with her fans on a more personal level. By doing so, she hopes to create a more intimate and immersive experience for her audience. Key aspects of the tour: + National headlining tour + First tour in over a decade + Traveling by van instead of bus + Focus on creating an intimate and immersive experience for fans

The Significance of the Tour

Jully Black’s decision to embark on a national headlining tour is significant not only for her career but also for the music industry as a whole. In an era where touring has become increasingly commercialized, Jully Black’s approach stands out as a refreshing alternative. By choosing to tour independently, she’s able to maintain creative control and connect with her fans on a more meaningful level.

She also suggests that the touring schedule be adjusted to allow for more time off between shows. The CLMA is also pushing for better working conditions, including more comfortable seating and improved lighting for the live performances.

The CLMA’s Fight for Fairness

The Canadian Live Music Association (CLMA) has been actively advocating for better compensation and working conditions for musicians in the Canadian live music industry. The organization, which represents over 1,000 music professionals, has been working tirelessly to address the concerns of its members and promote a more equitable and sustainable industry.

Key Demands

The Benefits of Better Compensation and Working Conditions

These costs can add up quickly, making it challenging for artists to break even, let alone turn a profit.

The Decline of Live Gigs

As a result of the increased costs, many venues have been forced to shut down or significantly reduce their operations. This has led to a decline in the number of live gigs available to artists. According to a recent report, the number of live music events in the US has decreased by over 50% since the pandemic began. The decline of live gigs has had a ripple effect throughout the industry, impacting not only artists but also promoters, sound engineers, and other support staff. The loss of revenue has also led to a decrease in the number of new music releases, as labels and artists struggle to make ends meet.*

The Impact on Artists

The pandemic has had a devastating impact on artists, who are struggling to make a living from their craft. Many artists are forced to choose between touring and recording, or to prioritize one over the other.

The Power of Collaboration

Collaboration is a powerful tool in the music industry, and Black has experienced its benefits firsthand. By opening for Yellowcard, she was able to tap into their existing fanbase and gain exposure to a new audience. This experience not only helped her build a larger following but also gave her the confidence to pursue her own music career. Black’s success with Yellowcard can be seen as a prime example of how collaboration can lead to mutually beneficial outcomes.*

The Importance of Diverse Perspectives

Black’s decision to invite emerging artists on her tour is a testament to the importance of diverse perspectives in the music industry. By showcasing a range of styles and genres, she is able to attract a broader audience and create a more dynamic live experience. This approach also allows emerging artists to gain exposure and build their own fanbase, which can be a crucial step in launching their own music career. By providing a platform for diverse perspectives, Black is helping to create a more inclusive and vibrant music scene.*

The Value of Mentorship

Black’s experience as an opening act for Yellowcard has also given her a unique perspective on the importance of mentorship in the music industry. She recognizes the value of having a supportive network of peers and industry professionals who can offer guidance and advice. By sharing her own experiences and insights, Black is helping to create a more supportive and collaborative environment for emerging artists.